The Man Behind MrBeast Reveals His Greatest Advice For Creators (MUST WATCH!!)
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We had the opportunity to interview Reed Duchscher, manager of MrBeast, Preston, Dream, and more of the world’s biggest creators. In this video Reed reveals how he met Jimmy, how he started Night Media, and his greatest advice to creators that he’s learned from working with MrBeast.
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Reed is the Founder and CEO of Night Media and the manager for the biggest creators in the world including MrBeast, Preston, and Dream.
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I think for jimmy and i we had never Really envisioned How big this could be Until we launched the business and then A couple weeks later we were like holy Cow this is actually catching fire the Mr beast relationship uh it was a it was A mutual introduction between a friend Of mine jobless garrett he messaged me Out of the blue one day hey i met this Guy His content is really interesting i Think you should meet i was like okay Sure send me his channel and the first Video that i watched was jimmy Spinning a fidget spinner for 24 hours And he was just sitting at a desk and That was kind of the first video i Watched thought it was incredibly Strange the next video i watched was him Counting to a hundred thousand which was Like totally legit 99 999 100 000. this guy’s crazy i need to meet Him just through twitter dms and that’s How jimmy and i met jimmy and i clicked I think our obsession for the internet And youtube Just really just really allowed us to Get along and kind of see each other and I complimented him in an area that he Didn’t necessarily want to do which was Business and operations and he’s just so Good at what he does in terms of video
Making and being a marketing genius and So It was really just a good relationship From the start i i really struggle with Just being patient for certain things to Happen especially in my 20s like i was The type of person who like thought i Was going to find success early on and Thought at like 24 years old i would Already have this you know successful Job or successful business and it takes Time it takes time to personally grow it Takes time to figure out what you want To do in life what person what type of Person you want to become and then like What’s important to you and so i’ve had To you know probably humble myself more Than most people of just like being Patient and just kind of like enjoying The journey in the process is like Cliche as that sounds like i i’ve found A lot of joy in the journey of growing This company over the last five years That i really just didn’t think i was Gonna have in my 20s my advice for Creators starting out today is it is the Easiest time to become a content creator Right now and it’s the best time for Discoverability for any content creator Starting out i tell a lot of creators That are just starting out to really Just like focus on Short form to start kind of hone in on Your craft on youtube shorts tik tok now
Instagram reels figure out like what That content is stay true to yourself Make things that you’re truly proud of And this is something that you know Jimmy tells a lot of content creators is Like your first hundred videos are gonna Suck so it’s like once you get to that Like hundredth video go back and look at The first five and you’re gonna cringe At how bad it was and so you really have To focus on making each video better Than the next this is a long game and if You’re not willing to put in the time And effort like just don’t don’t even Compete because it is hyper competitive Right now for attention You can go on tick tock or youtube Shorts and make 10 second or 15 second Videos and the organic reach of those is Unmatched currently i mean just look at My tick tock which like i’m not a Content creator but i have had multiple Tick tocks get five six seven eight Hundred thousand views just like filming A day in my life or talking about like Here’s the five reasons why mr beast is Successful or here’s like three ways That you can become a content creator It’s hard to make a living just making 10 second tick tocks not only is it Incredibly difficult to monetize Brands are just not as willing to Sponsor that type of content as they are Long-form videos and so after you figure
Out those first things that i said now Start figuring out how you create maybe Four or five minute videos into 10 Minute videos so you can actually have Adsense and mid-rolls and you can do a 60 second brand integration like things That are tried and true and working for A lot of content creators right now and So hopefully for the content creators Watching like hopefully that’s helpful And Again like Each each each like video you post Something you’re not gonna be proud of But i think if you really focus on I need to make a better video next week And the week after like you’re Eventually gonna get really good at that Craft it might take you years And preston and jimmy and typicalgamer And a lot of these guys they’re on year 10 12 of their careers jimmy’s not on Year four jimmy was creating videos Since he was 13 years old it just took Him a long time to figure out like what His style is and like what he actually Wants to create if you’re not passionate About the stuff you’re creating You’re going to get to a point where you Just don’t want to make it anymore and i Think like i’ve done a lot of thinking About creator burnout and why it happens And i think one reason creator burnout Happens aside from the like
They’re doing everything they’re the Director the producer the editor and Like they have this creative fog that Starts to happen after they produce a Lot of videos but a lot of times as well As like they just never loved the type Of content they were creating maybe got Forced into a niche because it started Doing well and then they doubled down And then two years after they were like Man i really do not like this type of Content i don’t want to wake up today And make this type of content so that’s Like you have to really enjoy what you Do if you enjoy Playing video games and you can make That entertaining start there You don’t have to just go trend hack and Do something that’s doing well for other People For the first few years it was mostly Jimmy like he had all these ideas on a Whiteboard that he wanted to execute um That he had come up with you know over The last like six or 12 months and so Still to this day like he has all these Ideas that he wants to execute and a lot Of them make for massive youtube videos The issue today is like the videos have Become so complex and so expensive that They take months of planning to actually Film a video like no longer are the days Of like filling my friend’s backyard With a million orbeez where all you need
To do logistically is like get a million Orbeez To north carolina and actually put water On them to make them big and throw them In your friend’s backyard like those Those videos like although in 2018 2019 We thought were very challenging they Were very easy to pull off comparatively To like Giving away a chocolate factory and Recreating squid game and all this other Stuff that it’s now come to Um and yeah i mean the videos have just Become so complex and i don’t see the Stopping like they’re just going to get More expensive and more complex as he Continues to raise the bar I used to think there was a limit like a Couple years ago when he would post like We did this video that’s um It was can 50 000 magnets stop a bullet And so The video Content was not great but the concept Was amazing it was like 50 000 magnets On a wall can it affect a bullet or stop A bullet and The video throughout the first like day Did so well i i need to go back and look At the analytics but i think it got like Somewhere in like the 20 million views Within the first 24 hours to that point We had never experienced anything like That the video went on to get 60 million
Views over the course of a week which at The time this was like 2019 like him and I’s minds were just blown at how crazy This video did on youtube and so i was Worried back then i’m like where do we Go from here like how do you Get more than 60 million views in a Seven day period like that’s never been Done on youtube outside of music videos And so it’s like something that i Worried about a lot early on and now i’m Like less worried about it just because Like i know the videos being filmed i Know the scale of them like i know like What the next four months look like Um but pretty early on like i had that Worry is like how does this continue Getting bigger But now it’s like after you do squid Game and giving away chalk factory and Some of the stuff that’s getting filmed Right now i’m like this bar is just Gonna continue to go up i had worked so Hard To get an opportunity at an nfl sports Agency for something that i thought i Really wanted you know for multiple Years I wanted to work in an nfl sports agency And so To finally get that opportunity to get In the door to start to make traction And to work with the people i worked With was incredibly fulfilling for me at
The time But i started to get this sense that The sports world was a little bit behind Of where everything was moving Everything was becoming more digitally Focused people were starting to to make Careers on the internet i started to Find minecraft and roblox and started to Realize that like 14 15 year old kids were making their Own servers and monetizing their own Servers and selling cosmetic items and So i started to see that like there’s Other Creators that were gaining traction and Especially in the video game space and So when i started night media i really Kind of latched on to a lot of video Game channels minecraft and grand theft Auto specifically so it’s like Typicalgamer nodej456 prestonplays is Some of the the bigger names now that People you know know like a typicalgamer Now is 12 or 13 million subscribers Press and s20 These channels were really small when i Initially found them uh and so that’s Kind of how i latched myself into this Business is like the dude perfect Relationship and then kind of started Representing video game channels and That’s when night media started in early 2015 and so My brain started to just kind of wrap
Its head around like all the things that Were going on on the internet and all The businesses that were starting to be Built on the internet and so i i got This like sense that i was being left Behind and it started to give me anxiety And i remember having this anxiety for Months on end that i loved what i did at That nfl sports agency and i loved the Work and the people i worked with but i Just for some reason i felt like there Was a bigger opportunity happening that I wasn’t a part of and so that’s when i Started doing a lot of this research and I fell into youtube and i started Watching personality channels for the First time i obviously had watched Youtube how to change a tire how to fix This but personally personality channels You know this was 2013. i still had not Watched personality channels i didn’t Know they existed and so once i found That I kind of just went down the rabbit hole On a lot of these different channels and So i i then had to like have a Conversation with myself of like What what do i want to do with you know The rest of my life do i do i want to be An nfl sports agent which is a grind in Itself and you know we were recruiting Kids in You know that went to usc and alabama And florida state and it’s like you’re
Constantly traveling and it’s it’s hyper Competitive or do i want to go carve out This little niche for myself and Something that i started to believe in Which was a dude perfect and so It was a hard decision um and i think For the most part like i remember having This conversation with my parents and For the life of them that i couldn’t Understand Why i would give up this dream job at a Sports agency to go start really start My own business in dallas texas working With youtube creators because it’s just They couldn’t wrap their heads around Like how is that how is this going to Become a business like people Watch channels on the internet and these Channels make money how do they make Money uh so they they couldn’t really Wrap their head around it but i mean i Just ultimately like After thinking about it and after Sleeping about like sleeping on the Decision for a long time i woke up one Morning and i just was like It’s time i i fee in my like gut I feel like this is the right decision And i’ve always been a person where i Like i trust my gut And i didn’t look back i Packed everything up i moved to dallas i Started my business which is now night Media uh i don’t regret it for a second
But at the time like it was really tough For the first year and a half to two Years When i tell you like people didn’t Understand it like i truly mean it it Was hard to gain any type of traction Within the brand and advertising Agencies because they just they didn’t See the opportunity like i did and i i Was pretty early to the situation or Early to the to the opportunity of brand Sponsorships on youtube and so i just Kept at it because i love it like i Truly believed in it and i knew i could Make a business out of this but it was One of the hardest decisions i’ve ever Had to make is leaving that you know Sports world of what i thought i wanted To do and trying to like be an Entrepreneur and start my own business If you’re really good at what you do as A manager these relationships are going To last decades right and so if you look At it with a long-term mindset of okay This is a debt like a 10 20 30-year Relationship you need to really get Along with that person and understand That person and so a lot of the time That jimmy and i spent together early on Was just kind of asking each other Questions and getting to know each other And then i started asking him questions About like what do you think of this Video what would you have done in this
Video and so it was really just Relationship building for him and i at That point i i didn’t like whether i Represented him or not Didn’t really matter it was more like Can i get along with this person do we See eye to eye can we do business Together and that’s kind of how we we Think about it now to this date like Knight doesn’t represent 400 people we Represent 30 maybe 32 creators and we Have deep relationships with those People because we take time to get to Know them but we also understand like It’s a long game [Music] [Music] You